In with a bang.

We taught a herbivore to roar like a lion. And shook up the dating app market while doing it.

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Challenge

Grazer, a brand new vegan dating app, faced an already oversaturated dating app market. With limited resources and investors demanding traction, it was a David vs. Goliath battle times a hundred.

Solution

The smaller you are, the louder you need to be. So, we acted accordingly and dropped the F-Bomb: “F*CK VEGANS - NOW THERE IS AN APP FOR THAT”. To ensure our creative platform succeeded, we translated the bold message into various creative formats (e.g. UGC Reviews, Comedy Stunts, catchy Single Images). In total, we tested 30+ creatives, 13+ copies and 100+ ad combinations in just a few days. We even tested and scaled within the same campaign.

Solution

We went bold and dropped the F-Bomb: "F*CK VEGANS - NOW THERE'S AN APP FOR THAT". We unleashed various creative formats, harnessed dynamic targeting and tapped machine learning's power to find top-performing creatives.

Overall we tested 30+ creatives, 13+ copies, and 100+ ad combos in just a few days.

Results

And, BAM, just like that we made numbers:

65%

Cheaper CPI vs
prev campaigns

5

Digit App Installs
within a few days

54%

decrease of CPC

58%

cheaper CPI
than industry
benchmark

Back to cases

Results

Oh btw, the strategy has been so successful, that it has been rolled out to all markets. (Not to brag or anything…)

65%

Cheaper CPI vs
prev campaigns

5

Digit App Installs
within a few days

54%

decrease of CPC

58%

cheaper CPI
than industry
benchmark

Back to cases

In with a bang.

Challenge

Solution

Solution

Results

65%

5

54%

58%

Results

65%

5

54%

58%

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