As TikTok began to outrun its competition, we aimed to do the same - literally. In order to reliably counsel brands in this field, we needed to establish a lab to test and learn about TikTok growth hacks. By tapping into the fast-growing community of runners, we wanted to garner valuable insights and real-life use cases.
Solution
We went bold and dropped the F-Bomb: "F*CK VEGANS - NOW THERE'S AN APP FOR THAT". We unleashed various creative formats, harnessed dynamic targeting and tapped machine learning's power to find top-performing creatives.
Results
Move over Usain, there’s a new trailblazer in town. Without any media budget whatsoever, we were running for gold:
And just like that, we launched our very own running profile: @mister.marathon. The content strategy was simple yet painful: We signed up for our first Marathon and started a daily vlog to document our progress, sweat, and tears.
Results
Move over Usain, there’s a new trailblazer in town. Without any media budget whatsoever, we were running for gold:
