The crystal game wasn't exactly cool. It got swooped up by these self-proclaimed witches and some websites looked like they came straight-up from the '80s. Like, hello, #WordArt.
Solution
Diving into fashion, design, and culture, we gave the Crystal game a glow-up. But it's more than that: Sourcing crystals can be a bloody biz. So, we launched a sustainable crystal shop with a transparent supply chain.
Solution
Tapping into fashion, design and culture: We gave the Crystal game a glow-up. But not only that: Sourcing crystals can be a bloody business. And that's why we dropped a fully sustainable crystal shop with a transparent supply chain.
From online to offline, we unleashed various creative formats, harnessing wild-posting, giveaways and yearly advent calendars. We left no stone unturned (or unsold).
