During COVID-19 restaurants all over Germany had to shut down and went from 100% to 0% revenue within one day. Pho Noodlebar, a Vietamese street food joint in Berlin, didn’t want to leave the customer unserved. They launched their very own delivery service and needed help promoting it.
We developed three different messaging strategies capitalising on the present consumer need: being afraid of leaving the house, being bored of always eating the same and supporting local businesses (#WeAreInThisTogether). All messages were rolled out in a prospecting and retargeting funnel and led to the brand’s “order online page”.
The transition from online to offline was as smooth as Pho’s noodle soups themselves. Within only a couple of days, the performance campaign generated more than 1.2 million impressions, 5.000 add to cart events and an estimated return of advertising spend of 6.29. Hungry mouths and empty wallets were full again.
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